Explore Accounting Day: Combatting Higher Education Enrollment Challenges in Accounting

Abstract

Accounting higher education is currently experiencing enrollment challenges. While existing research has examined the factors that create these challenges and offered potential methods for mitigating these issues, the problem persists. In this article, we present a framework for a campus visit where students can be encouraged to study accounting. This experience, labeled Explore Accounting Day, shows promise in increasing student awareness of the positive attributes of accounting as well the number of available job opportunities. Furthermore, results indicate that this type of outing can increase student interest in majoring in accounting at the host institution.